About
I direct broadcast, sport and branded content end to end — concept to final delivery. At Grupo Mediapro since 2007.
Five years directing the Real Madrid Museum’s eight-metre main screen, plus the Messi10 Challenge with Cirque du Soleil. Six years on premium sports broadcasting — LaLiga, UEFA Champions League, FOX Sports Argentina, Manchester City, two FIFA World Cups. First director to fly FPV drones inside every LaLiga stadium.
Since 2019, Creative Director & Head of Art & Motion Design — I lead a 20-person department across 200+ weekly promos.
How I Work
I lead teams across film, editing, motion, 3D, VFX, sound and music — finding the story inside a large volume of content and giving it structure and rhythm.
Technology serves the concept, not the other way around. Lately that includes generative AI in production — Magnific, ComfyUI — kept on budget without lowering the bar.
Experience
At Grupo Mediapro, Barcelona, since 2007. From 2010 to 2014, directing all audiovisual content for the Real Madrid Museum. Museum and exhibition work continued through Pompeii, Poble Espanyol and the Messi10 Challenge with Cirque du Soleil, alongside an earlier stretch directing and editing reportage and branded content.
Since 2019, Creative Director & Head of Art & Motion Design — building and leading a 20-strong department, directing branding, channel identity and on-air promotion, while staying creative lead on museum and immersive projects.
Before Mediapro: freelance director and editor in Barcelona (2002–2007); on-air design and post for PSN, Miami’s 24-hour sports network (1999–2002); post and motion graphics at Adrenaline Films, Miami (1998–1999).
Awards
ADG Laus Bronze 2023 — Audiovisual Identity, title sequence for MotoGP Unlimited, Amazon Prime. Five awards for “Supercomputación y eCiencia” (Barcelona Supercomputing Center), including Best Documentary Short at Academia Film Olomouc and Best Documentary at FICT Torrelavega.
Craft & tools
Creative and art direction · storytelling · visual systems · editing rhythm, music and sound direction · production and post supervision. Leading multidisciplinary teams across After Effects, Cinema 4D, Blender, Unreal Engine, Premiere Pro, DaVinci Resolve and Photoshop — full motion, 3D and VFX pipelines. Generative AI in production: Magnific, ComfyUI.