Areas of Expertise
Creative Direction
Art Direction
Direction
I am a Creative Director with over 20 years of expertise in the audiovisual realm. I'm deeply passionate about cutting-edge technology like AI, 3D, Unreal engine, FPV drones, creative coding, and more.
One of my notable achievements includes directing and conceptualizing the audiovisuals for the museum for Real Madrid, showcased on an impressive eight-meter-wide screen, which attracts over a million visitors every year. Additionally, I had the opportunity to direct the audiovisuals for Leo Messi's experience with Cirque du Soleil, bringing together two great artistic forces.
In 2020, I took on the role of Head of the Art Department at the Grup Mediapro in Barcelona. It was an exciting endeavor as I assembled and directed a team of 20 talented designers to concept, design, and animate motion graphics. Together, we worked with esteemed clients such as La Liga, Movistar, Manchester City, Amazon Prime, and Netflix, creating captivating visuals to enhance their brand experiences. Notably, our title sequence for the Amazon Prime series "Moto GP UNLIMITED" received the prestigious Laus award in 2023.
As a director, I have had the privilege of overseeing the production of more than 50 promotional and marketing spots for La Liga. Additionally, I was selected as the pioneer to shoot with FPV drones inside all of La Liga's stadiums for the first time ever, capturing unique perspectives and adding an exhilarating dimension to the footage. Recently, I served as the art director for the rebranding of the TV channel "Fox Sports Argentina." It was a fulfilling project where I had the chance to bring my creative vision to the forefront and shape the channel's identity.
Just two months ago, I was tasked with assembling and training a brand new team of Unreal artists to provide services for Neom and their futuristic city visualizations. We are now currently in full development. I'm always pushing boundaries and striving for excellence in the audiovisual realm. I look forward to continuing this journey and exploring new avenues for creative expression.
Email
locatelli.andres@gmail.com
Phone
(34) 676945080