The entire creative strategy starts from a very clear insight: Girona has one of the top division football fields where you can watch the game up close, increasing the chances of getting hit in the face with a ball. What might initially seem like a setback became the main focus of the campaign, presented with a touch of humor.

APPLE TREE was the creative agency responsible for the idea and concept of the campaign and a commercial that was produced by GRUP MEDIAPRO.